Rolex is arguably the most popular name in watches
— certainly when it comes to luxury watches. Classically Swiss, since
1915 Rolex has been producing watches designed for comfort, function and
style. Today, Rolex is one of the most powerful luxury brands in the
world working hard to retain its status. Rolex focuses on a few key
watch lines that are quickly recognizable and highly desired the world
over. Image aside, Rolex watches have a reputation for being very well
manufactured — despite the Arguments Against Rolex Watches — lasting decades or more with simple care.
Rolex watches are classic
You’ll see below that most Rolex watches are archetypes: The Rolex Submariner
is the classic diver’s watch, The Rolex Datejust is the classic formal
men’s watch of the last half century and The Rolex Daytona is the
classic sports chronograph. Rolex has benefited from keeping its product
line simple and consistent. Instead of releasing brand new models, it
keeps refining existing designs. This is extremely important because
each watch contains the suggestions and wearing experiences of countless
people who together have helped create timepieces that look good and
work well.
Take the Rolex Submariner line as an example. Based
on the classic “Oyster” water-resistant watch cases, the timepiece is
specifically designed to be easy to read in most conditions, to be hardy
and have a comfortable and reliable construction. The Submariner design
has achieved an almost impossible task: to look good on almost every
person, on any occasion, regardless of age or outfit. Other Rolex
watches edge close to this ideal as well. You have to ask yourself the
question of whether that is due to something about the design of these
watches or rather because we have been seeing them on important wrists
our whole lives, and they simply mentally fit these positive watch
stereotypes.
James Bond wore a Rolex
Omega doesn’t want you to know this, but the original James Bond watch was a Rolex Submariner. Creator Ian Fleming wrote that Bond was wearing the timepiece, while Sean Connery
in the role brandished his Submariner proudly. Countless actors,
celebrities and politicians have also been known to be Rolex men. Take
the popular line of Paul Newman
Daytona watches, or the Rolex Day-Date nicknamed the “President,”
because many U.S. presidents (and otherwise) during the 20th century
were known to wear the watch. Wearing a Rolex and being associated with
these people and personalities can hardly be described as something
you’d want to avoid.
Are you convinced that Rolex watches
are the cream of the crop? We have more arguments for Rolex watches
next...
Rolex watches are the ultimate status symbol
Wearing a Rolex watch
communicates to people that you are successful enough to have rewarded
yourself with the luxury of a nice watch. Rolex watches are the only
luxury watches out there by far, but they are the most well-known. From
basic entry-level luxury models to diamond-encrusted gold watches for
the ultra-privileged, a Rolex is so much more than a mere timepiece. It
is a statement about your way of life and taste. Some people take it
even further; the world of aftermarket Rolex watches feature decorated
brims and jewel encrusted designs, suggesting that telling time becomes a
mere afterthought.
Other watches also want to be like Rolex, whose designs are the most copied the world over. Most of these watches legitimise “homage” timepieces with a different brand name, but there is of course the dark underworld of fakes as well. You’ll find at least a little of Rolex design in the majority of nice watches out there. So, even if you don’t have a watch with the Rolex name, chances are there is a bit of Rolex influence. You can’t deny that even if Rolex watch designs don’t move you, a big part of you wants one.
Other watches also want to be like Rolex, whose designs are the most copied the world over. Most of these watches legitimise “homage” timepieces with a different brand name, but there is of course the dark underworld of fakes as well. You’ll find at least a little of Rolex design in the majority of nice watches out there. So, even if you don’t have a watch with the Rolex name, chances are there is a bit of Rolex influence. You can’t deny that even if Rolex watch designs don’t move you, a big part of you wants one.
Rolex watches have excellent movements
Being a company that makes all of its own parts (rare in the watch
world), it goes without saying that Rolex makes each of its own
movements (historically, this was not always the case), excluding other
watch companies from using Rolex mechanical movements. While Rolex is
not known in the modern sense for having particularly complex movements
(it offers basic watches with features such as the time, date, day, or a
chronograph),
it is preferred by watch makers to work on being so well designed, easy
to fix and highly reliable. As such, almost every Rolex movement sold
is COSC certified Chronometer attesting to its accuracy.
Rolex watches hold value
Among the few truly collectible watch brands from a value perspective
are Rolex timepieces. It has been said that you can buy a new Rolex
Submariner today, wear it for five years, and then sell it in good
condition for close to the original purchase price. Like cars,
most other watches lose a chunk of their value after being sized and
put on a buyer’s wrist. There are also the investment-grade Rolex
watches that achieve stellar auction results yielding some of the most
impressive prices ever known at an auction. This is due to the power
behind the Rolex name and brand, as well as the world’s fervour for
these “gold standard” super watches.
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